Strategic Google Ads management that aligns campaign strategy with business objectives, creating scalable acquisition systems designed to improve profitability, efficiency, and long-term growth.

Google Ads logo. 
Growth marketing  
EXPERIENCE

5

Years managing Google Ads accounts across startups, local storefronts, and publicly traded companies.

Attributed revenue

$7M+

In revenue driven across eCommerce, lead-gen, and service-based business models spanning multiple industries.

AD SPEND MANAGED

$1M+

In ad spend invested managing campaigns across Google's core advertising channels.

Experienced Across Google’s Marketing Tools

  • Google search ads logo.

    Google Search Ads

    A highly controllable and measurable placement, reaching buyers at the stage of funnel in which the campaign is optimized for.

  • Google shopping ads logo.

    Google Shopping Ads

    One of the highest intent placements in digital advertising, where feed strategy directly drives visibility and auction performance.

  • YouTube logo.

    YouTube Ads

    The world's second largest search engine, where creative strategy and audience intelligence combine to reach in-market buyers.

  • Google PMAX ads logo.

    Performance Max Ads

    Google's cross-channel campaign type that serves across multiple placements, with results driven by asset quality and audience signals.

  • Google Analytics 4 logo.

    Google Analytics 4

    The measurement layer that ties on-site engagement to campaign performance, where session behavior intelligence drives smarter decisions.

  • Google Merchant Center logo.

    Google Merchant Center

    The force behind Shopping and Performance Max campaigns, where product data quality dictate performance.

  • Google Search Console logo.

    Google Search Console

    Organic search intelligence that surfaces query-level performance data and trends to optimize paid search strategies.

Case Study Shorts

A snapshot of select campaign, product feed, and account structure optimizations delivered across Google Ads.

  • Improved account efficiency by restructuring Shopping campaigns around product-level profitability tied with strategic investments across YouTube to help control CPMs. This supported broader account growth while maintaining efficient customer acquisition and retention.

  • Identified untapped consumer demand for a product collection that was historically successful through wholesale channels, but received limited investment in Google Ads. A dedicated Shopping strategy transformed the collection into a meaningful revenue driver, increasing annual revenue from $16,000 to $56,000 while maintaining profitable performance.

  • Optimized Google Merchant Center product feed to improve listing quality, product data, and Shopping visibility for affiliate products. The improvements increased Shopping click-through rate by 16%, resulting in stronger traffic volumes, increased revenues, and improved return on ad spend (+17%).