growth Marketing Account management built on efficient campaign architectures, ensuring clean product feeds, a strong creative strategy, and fresh audience signals for stronger optimization and ad delivery.
EXPERIENCE 4
Years managing and scaling paid social media campaigns across Instagram and Facebook.
Attributed revenue $3.5M+
In revenue attributed to Meta Ads campaigns, measured via in-platform and server-side tracking solutions.
AD SPEND MANAGED$750K+
In spend managed across conversion-focused campaigns with continuous budget optimization based on OKRs.
Experienced Across Google’s Marketing Tools
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![Ads Manager icon.]()
Ads Manager
Where objectives, account structure, bidding strategies, budgets, placements, and creative delivery are managed to drive scalable advertising performance.
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![Events Manager icon.]()
Events Manager
The data validation hub used to monitor Meta Pixel and Conversions API events, verify event firing accuracy, and refine optimization signals that enhance campaign delivery.
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![Commerce Manager icon.]()
Commerce Manager
The e-commerce infrastructure, where product catalogs, inventory feeds, and collections are maintained to power dynamic ads and Advantage+ Shopping campaigns.
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![Audiences icon.]()
Audiences
The home of first-party audiences, organizing customer lists and user segments to provide insight into spend allocation across new, engaged, and existing customers.
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![Experiments icon.]()
Experiments
A statistical testing suite designed to isolate performance differences across creatives, audiences, bidding strategies, campaign structures, geographic holdout tests, and more.
Case Study Shorts
A snapshot of select campaign, tracking, and account structure optimizations delivered across Meta Ads.
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Developed a Meta Ads campaign that generated 259 event registrations. This campaign drove more than half of total webinar attendance while producing engagement metrics comparable to organic attendees, including sustained watch time (2h 44m) and participation. This audience quality created follow-on opportunities for sales representatives to convert participants post-event.
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Launched a server-side tracking solution to recover conversion data lost to browser privacy changes, cookie restrictions, and ad blockers. More reliable first-party event data strengthened attribution accuracy, improved reporting confidence, and enabled better optimization and budget allocation across Meta Ads campaigns.
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Restructured an account challenged by audience fatigue, elevated frequencies, and limited visibility into ad spend attributed to select customer cohorts. A segmented audience strategy, combined with systematic testing across image, carousel, catalog, flexible, and video creative, established a more scalable framework for reaching new customers and allocating budget more effectively.