My Background

Growth marketer and entrepreneur combining performance marketing expertise with creative strategy to build scalable growth for startups, local businesses, and established brands.

Achievements & Experience

Loop logo.
January

2021

Co-Founded Loop Software, Inc.

Co-founded Loop Software, Inc. while attending the University of Nevada, Reno with a vision to modernize the automotive service experience through a more convenient pickup and delivery model.


University of Nevada, Reno logo.
APRIl

2021

Won UNR Sontag Entrepreneurship Competition

Won the University of Nevada, Reno's Sontag Entrepreneurship Competition (under MyKar, LLC.), securing $50,000 in non-dilutive funding to develop and launch our MVP to market.


University of Nevada, Reno logo.
December

2021

Graduated from University of Nevada, Reno

Major: Marketing • Minor: Business Analytics

Graduated with a Bachelor's degree in Marketing and a minor in Business Analytics from the University of Nevada, Reno.


gener8tor logo.
September

2022

Accepted Into gener8tor Accelerator Program

Loop Software, Inc.

Accepted into gener8tor, a nationally recognized accelerator program, gaining access to mentorship, investors, and strategic guidance to accelerate Loop's growth.


University of Nevada, Reno logo.
MAy

2023

Graduated from University of Nevada, Reno

Master of Business Administration (MBA)

Earned a Master of Business Administration while continuing to build and scale Loop Software, Inc.


Loop logo.
june

2023

Closed Loop Software, Inc. Pre-Seed Round

Closed our pre-seed funding round with investment from Reno Seed Fund and local angel investors, enabling regional expansion and continued platform development.


Loop logo.
October

2025

Loop Software, Inc. Technology Purchased

Completed the successful purchase of Loop Software, Inc. technology, marking the consummation of years of product development and commercialization.


Dragonfly Energy logo.
january

2026

Promoted to Growth Marketing Manager

Dragonfly Energy

Promoted to Growth Marketing Manager, leading user acquisition across paid media investments while directing UI/UX strategy for our eCommerce experience and mobile applications.

Growth marketing  

Full-funnel growth marketing spanning paid media, email/SMS, and conversion rate optimization.

 design  

Brand identity, UI/UX, and product design work spanning web, mobile, and SaaS applications.

Analytics

Data visualization and analysis focused on surfacing trends, identifying opportunities, and informing decisions.